Responsibilities

Formulate,manageandco-ordinatetheexecutionofmarketingcampaignsonvariouschannelsincludingbutnotlimitedtotradeshow,promotionalmaterials,collaterals,keywordsearch,bannerad,SEM/SEO,WeChat,Baidu,socialmediastrategy,advertisingManageandmaintaintheofficialwebsiteforongoingupdatesLiaisewithin-housedesigners,productionhouse,developmentteamandmarketingagenciesforcollaborationsAssistwithsalessupportactivities,includingqualifyingpotentialleadsviaphoneandothercommunicationchannelsforpotentialleadsfromindustrydatabasesandassociationsResearchandassistwiththedevelopmentofmarketingcontentforleaflets,companywebsite,officialcompanyWeChataccount,andotherdigitalmarketingtoolsTrackandanalyzewebsitetrafficflowandprovideregularinternalreportsManageandmaintaintheofficialwebsiteforongoingupdatesManageandevaluatedigitalcampaigneffectivenessacrossChinaConsolidateandanalyzetheleadsandsalesopportunitiesfromdifferentmarketingeventsOrganizeandmanagethecorporateleadsandopportunitiesdatabaseProvideregularstatusupdateforthemanagementandsalesteamonallcampaignsAssistinpreparingmarketingbudgetandmonitoringtheactualusageCreateonlinebanneradvertsandoverseepayperclick(PPC)admanagementInvestigatenewmarketingtoolsforthemarketSourcerelevantpromotionalitemsforcustomersandsalesteamOtheradhocdutiesandassistancetoManagementTeam

Requirements

UniversitydegreeinCommunications,Marketing,e-Commerce,Engineering,HospitalityorequivalentAtleast3yearsrelevantexperienceinmanagingdigitalmarketingandcommunicationsExperienceinmanagingcross-channelmarketingcampaignsincludingwebsites,SEM,SEOandWeChatsocialmarketinginitiativesKnowledgeofBaidu,Baidukeywordanalyticsmethods,mobilemarketingHands-onportfolioexperienceindigitalmarketing,marketingmaterialdesign,productlaunch,brandpromotion,e-Commerce,andtradeshowsExcellentproficiencyinbothwrittenandspokenEnglishandChinese(Mandarin)Provenabilitytoworkinahighlycollaborativeenvironmentandspreadacrossvariousofficeswithstrongprojectmanagement,interpersonal,andcommunicationskillsStrongdataprocessing,analyticalandcreativewritingskillsHighlyself-motivated,independentandwell-organizedAbletoworkwithdifferentpartiesincludinginternalandexternalpartiestorundifferenttrademarketingactivitiesWillingtotravelfrequentlyacrossourChinaoperations